I created a logo and a seed packets packaging design for Burpee, the world’s largest home garden seed and plant company. Deeper red and green colors of the logo reflect company's maturity and commitment to quality. Serif logotype and a frame outline around company's name provide structure to the logo. The flower at the center of the logo is a nod to David Burpee obsession with flower hybridization, and reflects Burpee commitment to innovation.

In contrast to the logo, seed packages are designed with a bright and friendly color pallet to welcome gardeners of any experience level. The frame outline color corresponds with the type of the plant (i.e. herbs), image and name of the plant are the central focus of the packaging. Custom designed icons at the back of the package help guide customer through the key details about when and how the product should be planted.